Kawaii 101: What is kawaii? Why It is so popular?

Kawaii 101: What is kawaii? Why It is so popular?

Have you heard that Japan loves everything kawaii? But wait… what does this term actually means? and why it is so popular? The word kawaii comes from the Japanese phrase “kao hayushi” which means blushing. But over the time, the word meaning has changed to “cute” i.e. kawaii refers to all cute and lovable things. …

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